Building your brand on social media

If you are a business owner, media celebrity, author, craftsman, or you’re involved in a certain industry or expertise, one of the best ways to advertise yourself is on social media. You may have heard statements like “Social media is the new market”, or realised that most people now use social media for communication, entertainment, news, and shopping.

Nowadays, if you own or manage an enterprise, venture, personal or professional identity, you don’t plan to carry out your marketing and publicity in just any old-fashioned way. The days of advertising your organisation or skill in local news media and publications, are over. The strategy of promoting your service or identity, then anticipating enormous sales and income, are long gone. Unless, of course, you are a household name in your community, country or internationally.

Using Creative Expression

In this day and age of digital content generation, it has become increasingly essential to maintain the visibility of your product, service, skill or identity. You also need to ensure that you successfully transform it into a consistent brand using different forms of creative expression.

To this end, AFFIRM offers you a free workshop that will teach on what to do, how to do it and much more. The workshop is for those who want to learn how to make the most of social media platforms. It will inform you about the importance of social media, and show you how to brand your business, skill, service or personal identity in the most relevant online spaces.

Join me as I host our special guest speaker Nathalie Ukwu, a broadcast journalist, scriptwriter and young entrepreneur with expertise in strategic brand communications. She has an online presence on several social media platforms, where she promotes her successful business Confections Overload.

The workshop will be held via Zoom on Saturday 16th July 2022 from 11am to 12noon WAT (remember to convert to your own time zone).

Grab this opportunity NOW! To book your place, visit:

Any enquiries? Contact us here.